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Every week, I send a newsletter about
how to dress your values, shut out conventional style wisdom, and ditch fast fashion forever.

Clothes should fit your body.
Not the other way around.

I'm Allegra.

And I'm proof that there's a path to piece-of-mind in personal style—without giving up the "style" part. Actually, by leaning into it. But in a different way than you've been taught.


I used to shop sales and haul fast fashion. I used to throw clothes across the room and scream in rage that nothing fit or looked right.

I used to think the next sweater, the next bra would save me; make me whole; make my dream world suddenly appear.

Obviously, that's not how it works.


I'm a champion of sustainability, stewardship, and simplicity in clothing.

On the way to accepting this reality, I tried to figure out WHY it doesn't work, and what we can do instead.


I want to share what I learned with you. I don't channel the whims or wisdom of traditional fashion gatekeepers.


I write from my lived experience as a designer, mother, native New Englander living in the midwest, and lifelong pre-industrial technology enthusiast.

Influences on Wednesday Look are historians, psychologists, essayists, podcasters and journalists—mostly currently working and publishing. (I cite, acknowledge, and link whenever possible.)

In Wednesday Look, we talk about:

  • UNDERSTANDING WHAT YOU WANT. Fashion Industry messaging is designed to muddle your self-knowledge and self-confidence, so this conversation is worth having. Again and again.


  • HOW YOUR CHOICES FIT INTO THE BIG PICTURE. Because I know that your environmental anxiety and hunger for activism can't be held separate from daily habits like getting dressed.


  • APPLYING THE INSIGHT. Because I know you're sick of capitulating to the limited ready-to-wear options for people with unconventional bodies and unconventional minds…who care about making a better world.

Be part of the conversation.

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